Barbie International

RD_Portfolio_BarbieYntl_500

As the International Web Producer barbie.com:

• Exceeded 2001 marketing goal with 5 million hits by spearheading the international initiative of nine localized site launches within one year, promoting awareness and consistent branding.
• Hired and managed barbie.com team of remote and in-house creative/tech team of five.
• Met with nine international marketing managers to schedule timelines for localization, copy deck translation and site launch approvals.
• Exponentially expanded awareness of the Barbie brand by launching online URL branding on all Barbie packaging, extending the brand offline.
• Worked with all levels of management, IT, Creatives and outside vendors