As web producer, I cultivated DIRECTV’s static 2.8 million monthly customer subscriber-based eNewsletter to incorporate an additional dynamic, targeted and segmented content according to the customer’s account type. Depending on their accounts/subscriptions, there could be anywhere from 6 to 20 different versions, which all required specific targeted assets; image dimensions and copy. Increased revenue 20% due to the addition of 118,000 new subscribers. As a major marketing initiative, the newsletters were coveted by all the DIRECTV business owners. The newsletters offered every department an opportunity to promote their product/service on a monthly bases. Tied with DIRECTV’s quarterly offers, send dates were never compromised.