DIRECTV/SHOWTIME Co-branded video player

DIRECTV SHOWTIME Video PLayer

As web producer, I spearheaded both DIRECTV’s co-branded video players with SHOWTIME and HBO. I worked closely with DIRECTV’s internal premium channel’s marketing team as well as the network’s marketing mangers to strategize content and targeted banner ads. Updated quarterly to coincide with the network’s national offline marketing campaigns, the player showcased both short and long format content, depending on their programming. As a result, new customer acquisitions and upgrades increased 17% within the first 6 months by integrating cross-channel promotions.