Portfolio

GLPFitness: Love Yourself Campaign eBlast 3

GLP Fitness Love Yourself Campaign

The Love Yourself Campaign is a series of three eBlasts. Original branded content from a Chicago-based studio photo and video shoot. The “Love Youself” messaging is conveyed by the ladies

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RD_Portfolio_BarbieYntl_500

Barbie International

As the International Web Producer barbie.com: • Exceeded 2001 marketing goal with 5 million hits by spearheading the international initiative of nine localized site launches within one year, promoting awareness

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DIRECTV SHOWTIME Video PLayer

DIRECTV/SHOWTIME Co-branded video player

As web producer, I spearheaded both DIRECTV’s co-branded video players with SHOWTIME and HBO. I worked closely with DIRECTV’s internal premium channel’s marketing team as well as the network’s marketing

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DIRECTV Programming Newsletter

DIRECTV Programming Newsletter

As web producer, I cultivated DIRECTV’s static 2.8 million monthly customer subscriber-based eNewsletter to incorporate an additional dynamic, targeted and segmented content according to the customer’s account type. Depending on

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